Google impressions
Recorded in Google Search Console, compared with 0 in the previous comparison period shown.
Digital Growth Case Study
BCPC: building a stronger digital presence across search, social and email.
Gesiggie worked across BCPC's website, SEO, content, social media and email marketing to create a more connected digital presence around how customers actually find and engage with the business.
The challenge
A real service business needed a stronger digital system.
BCPC operates in a competitive local service market where customers often begin by searching for cleaning or pest control services in a specific area.
The digital presence therefore needed to do more than look professional. It needed to make services easier to understand, support local search visibility, create useful content, build audience reach and maintain communication with existing customers.
Website
Technical SEO
Local SEO
Content
Social Media
Email Marketing
Verified results
Measurable visibility across multiple channels.
Organic search clicks
Search traffic began reaching the homepage, local service pages and educational content.
TikTok views
One BCPC video generated 13.2K views, 805 likes, 11 shares, 3 saves and 5 new followers.
Email open rate
The highest recorded open rate shown across campaigns sent to roughly 1,500 contacts.
Search growth
Visibility for real customer questions and local intent.
The objective was not simply to rank for the company name. Content and service pages were structured around what customers actually search for before contacting a cleaning or pest control company.
why pest control is important
466 impressions
why is pest control important
150 impressions
pest control stellenbosch
72 impressions
benefits of pest control
65 impressions
pest control
55 impressions
boland pest control
35 impressions
Beyond search
A digital ecosystem, not one isolated channel.
Video views
One BCPC video reached 13.2K views, with 805 likes, 11 shares, 3 saves and 5 new followers.
Followers
A sizeable audience built around a regional cleaning and pest-control service brand.
Peak click rate
Email campaigns reached audiences of roughly 1,500 contacts, with open rates reaching 46.03%.
What changed
A more connected digital system.
Before
Services were not always structured around clear search intent, content was less connected to customer questions and the website, social media and email channels worked more independently.
After
Service pages, local search content, educational articles, social campaigns and email communication now support the same customer journey and broader digital strategy.
The approach
Diagnose, structure, create, measure.
01 / AUDIT
Diagnose
Review website structure, search visibility, service positioning and content gaps.
02 / STRUCTURE
Organise
Build clearer service architecture, local relevance and internal linking.
03 / CREATE
Publish
Develop useful website content, social creative and customer communication.
04 / MEASURE
Improve
Use Search Console, social analytics and email reporting to guide the next changes.
The result
One brand, more ways to be found.
BCPC shows what happens when branding, website structure, search, content, social media and email are treated as parts of one system. Instead of relying on a single platform, the business now has multiple digital touchpoints that support visibility, recognition and customer contact.
Need stronger digital visibility?
Build a digital presence that works together.
If your website, SEO, content and social presence feel disconnected, Gesiggie can help identify what needs to change first.
Results shown are based on Google Search Console, TikTok analytics, Facebook audience data and email campaign reporting supplied in September 2026. Search Console displayed the previous comparison period as 0.