Gesiggie helped CITI Produce turn a fresh produce delivery concept into a complete, professional brand identity.

The brand was built around a clear idea: connecting local farms with city-based restaurants, retailers and food buyers. Gesiggie developed the visual direction to reflect freshness, trust, local sourcing and reliable delivery, using a clean apple-and-city logo concept that immediately communicates “farm to city.”

From there, Gesiggie created a full brand foundation for CITI Produce, including the mission statement, colour palette, typography direction, brand photography style, logo variations, additional brand marks and practical mockups. The colours were chosen to feel natural, fresh and memorable, while the logo system was designed to work across packaging, delivery vehicles, social media, business materials and future marketing campaigns.

The final result is a brand that feels established, modern and ready for growth. CITI Produce now has a professional identity that can confidently represent its promise: locally sourced, freshly delivered produce for restaurants, retailers and communities.